“From various years ago, users have become accustomed to being informed about topics which companies want to tell us, it is clear that in order to so they have used publicity in television, radio, even on various web pages, but they are all static messages. And the voice of the user, when does it shine?
Giving voice a righteous place is a fundamental strategy because all people want is to be able to express themselves, not just talk about any random stuff but to be able to listen and respond about what really matters to them. Users are asking for more protagonism and visibility.”
A few days ago I listened to my wife, who works in internal communications, talking about what she had learned and I started to think about the following line: Users are asking for more protagonism and visibility.”
I am not a communications specialist or psychologist, but I understand and believe that communication should take us to connect with people and generate emotional bonds. In two words, to experiment. Let me give you an example of this: the other day we concluded a Knowledge Day (that is the name given to the seminars organized by our Communities of Practice). As usual, at the end of the event we rounded up the speakers and public in general for a photo session. During the night, back at home, I had a look at the photos and I thought that they were really good so I decided to post a few on Facebook. Apart from the various likes obtained, there were some really motivational messages and as the hours passed I began to receive even more notifications. People at work, friends and family of the speakers had begun to share and comment the photos. I was very surprised.
For some time now I have been thinking about new ways to recognize employees that participate in Knowledge Management activities, and thinking about the impact of the photo, I understood that a work recognition shared in social networks had surpassed the work borders.
Without doubts, social networks and the new communication platforms offers us new opportunities to promote knowledge sharing and also, help it become a more dynamic and transparent process, an important value that we should not overlook. It is also important to remember that in a few years time our offices will be predominantly made up of millenials, and they already have the social media bug incorporated in their DNA. This is why we must be prepared for it.
In some years the speaker that appeared in my wall (even if they are no longer in the company anymore) might not remember the title of their talk, but I am sure they will not forget the messages and affection. There are many things we tend to forget in time, but experiences are stored away in a special place in our brains and they are hard to erase.
© Jose Carlos Tenorio Favero